Top Qualities To Look For in an SEO Company

If you’re looking to grow your business at a steady pace and invest in your online visibility, search engine optimization is an excellent place to start. SEO helps your website rise in search engine rankings. The most reliable and consistent way to build your site’s SEO is to hire a professional agency. Here are the top qualities to look for in an SEO company.

Transparency

Transparency is essential when it comes to working with an SEO company. When you hire a company to perform a service, you want to understand precisely what the service includes and when the services will be completed. Open and honest communication creates a strong relationship that benefits both parties.

Quality Reporting

Companies wanting to increase their SEO and hire an agency to achieve that goal often want to know how the efforts are progressing. A worthwhile SEO agency will provide multiple quality reporting options. Whereas many agencies only offer monthly reports and not much more, a great agency offers real-time access to your deliverables and regular calls with a dedicated account manager.

Short and Long Term Planning

While you want to see your business thrive in the short term, it is also vital to look at the longevity of your success. You want your business to succeed decades down the road, so you need a plan for now and later.

With SEO, things are no different. Working with an agency that plans for the present but leaves room to adjust in the future as your company and the digital landscape develop and grow is essential for long-term success.

Partnership

Any agency your company works with should see the relationship as a partnership. If an agency is too hands-on, it may not take the time to get to know your individual business and unique needs. On the other end of the spectrum, an agency that does not take the initiative on the campaign may let your business goal slip through the cracks.

The best agency to work with views the relationship as a partnership. The agency and the client work together in a close, communicative relationship. Work on SEO requires the agency and the client to walk in step with one another. Communication is key to ensure the website content and branding fits with SEO efforts and the company’s brand identity.

How Logical Position Fits In

Here at Logical Position, we prioritize our clients’ needs as unique companies. We value the partnership built with each client and dedicate ourselves to transparent and frequent communication, ensuring our client understands everything we do for their website.

Our client dashboard shows real-time tasks and metrics, and our six-month content strategy documents lay out a short-term plan that leaves room to grow in the future. We provide dedicated account managers to each client and keep direct lines of communication open throughout the partnership.