Video content has the power to connect with new audiences, re-engage with your customer base, and demonstrate your product features. Generate interest in your brand, services, or products and deliver users to your Amazon Product Listing, landing page, or website with online advertising. Increase awareness for your business with brand-centric, professional video content. This dynamic media type is not only easy to watch, but delivers value as it can be used across a variety of placements.
Viewers say they’re 2x more likely to buy something they saw on YouTube.
Over 70% of viewers say that YouTube makes them more aware of new brands.
Viewers are 4x more likely to use YouTube versus other platforms to find information about a brand, product, or service.
Video can be used in so many other areas beyond just paid placements. Inspire confidence in your brand and business by displaying this rich media on your website, social platforms, and other channels where you connect with your audience.
The Standard Package includes two ad types: One 6-second Bumper ad used for reaching viewers broadly with a short, memorable message. One 30-second In-Stream (In-Stream) ad used for promoting video content before, during, or after other videos on YouTube and across websites on Google.
The Premier Package is an extension of the Standard Package which includes an additional 15-second video creative used for leveraging on YouTube and other channels like social media platforms.
The Premier Package Plus is an extension of the Premier Package which comes with a 60-second Discovery ad used for promoting video content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.
Sponsored Brands Video helps highlight your product's features and benefits while standing out in desktop and mobile shopping results. Allow consumers to discover your brand and products as they browse, driving sales through ad placement. You must be a Brand-Registered Seller to utilize this video type.
Product Listing Videos will help your brand highlight product features, benefits, and how it’s used. The flexibility of this creative also allows for placement on your Amazon Storefront or Premium A+ Content, as well as placements outside of Amazon, such as your company website.
This video package extends your brand's reach to potential customers by leveraging (1) Product Listing Video and (1) Sponsored Brands Video. You must be a Brand-Registered Seller to take advantage of this package.
Fine-tune your marketing strategy and round out any campaign or placement with a custom package. Assemble any combination of video deliverables from our a la carte options.
Need help deciding? We got you! Our Video Strategists can help define objectives, goals, and recommend options that will work best.
The YouTube Bumper is a 6-second video ad used for reaching viewers broadly with a short, memorable message.
The YouTube In-Stream is a 30-second video ad used for promoting video content before, during, or after other videos on YouTube and across websites and apps running on Google video partners.
The YouTube Discovery ad is a 60-second video used for promoting video content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.
Capture visitors' attention by delivering a modern aesthetic with a beautiful, looping, full-page banner video for your website.
Leverage this video type to instruct, educate, or train viewers to understand complex product or service information.
Brand videos are used to promote awareness of your brand, convey company culture, or celebrate company milestones and end-of-year victories.
Use the power of spoken narrative to deliver details about your brand, product, and service. Our Video Team manages the production with a third-party provider to deliver voiceover that is clear, on-brand, and powerful. Select from a variety of options to fit your brand's voice.
Extend the range of your marketing campaigns by re-formatting your video creative for placement on platforms with unique width and height requirements.
We offer post-production editing service for any current or existing video project.
*Access to the video production build files may be required to edit. Custom animation not included.
For all packages with multiple deliverables for duration and aspect ratios, all videos will share the same concept, theme, and content.
Pricing above is only for the video production work and does not include the additional ad spend required to run video ad campaigns for any paid placement.
Have more questions? Check out our FAQs section below.
Absolutely. Clients know their business and goals better than anyone, and we rely on them to communicate their ideas, must-haves, and needs prior to design production commencing. However, our team is highly collaborative and happy to work with clients on defining variables for content creation.
The client must supply all brand and video assets (logo, imagery, footage, copy) that they require in the video. Audio, images, and footage can be sourced through Logical Position from a variety of vendors, including royalty-free and premium paid selections, depending on the video package or content being created.
An .eps file type is most preferred to give the best clarity for scaling in the video. A .png file type is also allowed. Dimensions of at least 500 pixels wide or tall on its longest edge, and independent of its background (transparent surrounding the edge of the artwork) are preferred.
Yes. We can work with what you have or don’t have, can use a typographic solution (text only), or you can talk to our Graphics Team about Logo Design.
Yes. However, please be aware that a business must have a valid license to legally use audio for all paid placements, as platforms will flag your account and disapprove the ad.
Yes. For best results, we recommend the video footage to be a minimum resolution of 1080p.
Voiceover is included in all YouTube packages. Voiceover is not automatically included in Amazon or Custom packages but can be added for an additional fee. If voiceover is needed, our Video Team works with the client to develop the script, and once approved by the client, our team manages the production of the Voiceover recording directly with a third-party artist.
Yes, Logical Position will supply the client with the final .mp4 video file.
Yes, clients will own the right to republish the video as-is (unedited from the original concept) on their own behalf where they choose to.
However, our team uses Premium licensed audio for videos, and therefore additional audio edits would need to be paid for and licensed from the vendor. Premium licensed audio is assigned a number of production edits that correspond with the number of video deliverables detailed in the original project proposal. If additional videos are created beyond the scope of the proposal, with or without Logical Position, whole or in part of the same premium licensed audio, additional edits will need to be assigned to the license. These details can be confirmed on a case-by-case basis with the Video Team at Logical Position.
Social media placements may require specific aspect ratios for an optimal viewing experience. We cannot guarantee the aspect ratio of the video(s) detailed in the proposal will correspond and fit with all social media placements unless those future placements are defined in the initial project proposal. Alternative aspect ratios can be purchased at an additional cost, which is dependent on the video’s duration, complexity, and are quoted on a case-by-case basis. Our Video Team can consult and advise on best practices related to each client’s unique situation.
No. Modifications to videos are not included after final deliverables have been approved by the client. Requests for changes to existing videos can be billed at an hourly rate of $150/hour.
No. At this time Amazon only allows for Vendors to use video in Premium A+ Content modules, but not in Basic.
Our Video Team can create a wide range of video solutions for your brand and can be tailored specifically to achieve your goals. However, there are some video designs that we do not offer at this time: whiteboard videos; explainer videos; fully animated vector videos.