When it comes to event production and execution, the devil is in the details. As trusted experts in bringing those special moments to life, A Posh Production was keenly aware of the minutiae that goes on behind the scenes. So when they were ready to grow opportunities with online lead generation, they reached out to LP to plan out a proper, and perhaps even posh, digital marketing strategy.
About A Posh Production
Based in Chicago, IL, A Posh Production is a premiere event production company specializing in audio/visual, lighting, decor, floral, and entertainment. Their dedicated team offers comprehensive planning services for banquets, public events, weddings, and other special events, transforming venues into enchanting spaces that leave a lasting impression. From candelabras to ceiling drapes, their extensive range of offerings ensures a personalized touch for each event.
Campaign Objectives
Expand Lead Generation
Expand Lead Generation
through phone and contact form inquiries
Initiate Remarketing Strategies
Initiate Remarketing Strategies
for improved brand recognition and customer retention
Concentrate Efforts
Concentrate Efforts
on specific services, including lighting and full-scale event production
Prioritize Marketing Efforts
Prioritize Marketing Efforts
during the upcoming months, recognized as peak seasons
“Working with Logical Position has been a great experience. They’ve really helped our business untangle our digital marketing strategy and make good use of our available budget. My account manager provides regular communication updates on account insights & suggestions when we’ve needed to adapt to shifts in the market.”
— David Florczak, Owner/Operator at A Posh Production
Strategy
- Account segmentation by single keyword ad groups (SKAGs)
- Shifted certain campaigns to auto bid + max conversion strategy
- Expanded campaigns on Microsoft Advertising
- Location targeting by audience type
Results In Action
18.75%
Ad Spend Savings
15%
Increase in Conversions
215%
Increase in Forms Fills
35%
Of the Local Market Share on Google.
Planning Always Wins
Our strategy resulted in a big uptick in bookings for A Posh Production. These achievements culminated in the prestigious Couples’ Choice Award from WeddingWire, a testament to the dedication and excellence of LP’S winning strategy and A Posh Production’s ability to always deliver unforgettable event experiences.
Is your business ready for some posh results? Reach out to our team to schedule a no-obligation account consultation and complimentary campaign review.
