Logical Position Reaches New Milestones and Strengthens Community Ties in Q2 of 2024

The second quarter of 2024 marked a period of significant achievement for Logical Position (LP), as the company surpassed its goals for community engagement, industry excellence and internal growth. LP employees dedicated a record-breaking amount of hours to volunteer work in this quarter alone, more than doubling the company’s hours last quarter. In addition, LP celebrated the promotion of Eric Scriven as the new CEO, as it also received two prestigious awards and participated in key industry events to enhance its expertise and service offerings.

This overview showcases additional highlights in the following areas:

Community Initiatives

April’s National Volunteer Month saw LP employees shatter previous records by contributing 303 hours — more than double their initial goal of 150 hours — across a variety of impactful projects all around the country, including:

In Portland, LP employees partnered with the Sunshine Division to package 761 boxes with 20,000 pounds of food, to be delivered to those in need.
In Chicago, team members collaborated with the Northern Illinois Food Bank to assist in meal packaging efforts.
In Austin, employees supported Austin Creative Reuse by organizing donations for community projects.

For the quarterly Volunteer Time Off (VTO) donation, LP contributed $500 to the Animal Defense League of Texas. This charity was selected by a randomly chosen employee who used LP’s VTO program during the quarter.

Company Culture

Recognized Mental Health Awareness Month — In May, LP hosted two webinars for employees presented by Canopy, focusing on “Introduction to Emotional Intelligence” and “Mental Health Awareness.”
Promoted Professional Wellness Month — To encourage employee wellness, LP offered daily 15-minute yoga sessions and held a giveaway to three employees with desk walking pads and office chairs.
Celebrated Pride Month — As part of its commitment to diversity, equity and inclusion, LP raised awareness of Pride Month by sharing educational content with employees and giving away a $100 gift card to Lockwood, an LGBTQ+ owned business.

Awards and Recognitions

Received three American Business Awards® Gold Stevie® Awards: Marketing Campaign of the Year acknowledgment for both the Fashion and Automotive categories and acknowledgment in the Re-Branding / Brand Renovation of the Year category.
Named finalist for the 40th Annual Oregon Tech Awards. Hosted by the Technology Association of Oregon, LP was recognized for the Momentum Award, which celebrates excellence and achievement in the region’s technology industry.

Featured Expertise and Events

Participated in the Google Advertising Summit — LP’s Product & Strategy Leadership Brian Aldrich, Chief Strategy Officer, Matt Bowen, Director of Enterprise Acquisition and Strategy and Karly Scott, Manager of Strategy presented at this 24-hour event in Boston, alongside key clients and Google partners.
Attended Google Marketing Live — Held at Google’s Mountain View Campus, LP’s team engaged with the latest product announcements and explored the future of search with AI.
Published in Search Engine Land — Matt Bowen wrote an article on Performance Max segmentation strategies. Read the article here.
Attended the Meta Performance Marketing Summit — Three LP employees gained advanced AI skills to help drive client growth.
Published an Ebook on SEO Strategy & Optimization — LP released a comprehensive Ebook to help businesses drive organic traffic to their websites. The free Ebook is available here.
Attended the Microsoft Accelerate Road Show — LP teams in Chicago and Los Angeles learned about the future of advertising with the Microsoft advertising team.

About Logical Position

Logical Position (LP) is an Inc. 500 digital agency supporting more than 5,000 clients across North America with full-service PPC management, SEO, paid social, Amazon and creative services. Proud to be the reigning recipient of Google’s Lead Generation Premier Partner of the Year, LP was also voted as the third Best Workplace in the country by Inc. As a Google Premier Partner, Microsoft Elite Partner and Meta Business Partner, LP is in the top 1% of ad spend managed across platforms.