Google Ads has officially notified advertisers via email of a change to the long-running Google Ads Search Partner Network. The change automatically opts advertiser accounts out of showing ads on parked domains—websites registered but not actively maintained—which is a good thing. The change took effect on April 14th, 2025, meaning advertisers need to opt into those networks if they’ve historically performed well for your business.
What is the Google Search Partner Network?
The Google Search Partner Network is a subnetwork of the Google Search Network that includes non-Google websites where your ads can show, such as WebMD.com, eHow.com, and hundreds of other websites. While this can potentially expand an advertiser’s reach, sometimes placements within this network—especially a sub-category called parked domains, which we discuss below—often lead to lower-quality traffic. Parked domains typically do not offer genuine user engagement or conversions, as they are inactive or minimally developed websites that rarely align closely with users’ intent.
What Does This Mean for You?
- Automatic Opt-Out: Google will automatically remove parked domain placements from your ad placements.
- Gradual Rollout: This transition will occur gradually over the coming months.
- Manual Opt-In Option: Advertisers who see value in parked domains will have the option to manually opt back in through the Content Suitability settings in their Google Ads accounts.
Why is Google Making This Change?
Although Google hasn’t explicitly detailed the reasons behind this decision, it’s clear they are prioritizing quality and performance. Parked domains typically deliver lower-quality traffic, impacting the effectiveness and efficiency of your advertising budget.
Next Steps
- Review Your Account: Determine if you are running on the Search Partner Network, evaluate its performance, and consider if serving ads on parked domains aligns with your strategic goals.
- Opt-In: If you prefer to continue displaying ads on parked domains, you must manually opt-in via your Google Ads account as all advertisers have automatically been opted-out as of April 14th, 2025.
Largely, Logical Position does not recommend that advertisers opt-in to running on parked domains. Should you have questions or need assistance navigating these changes, our team is always ready to help.
Stay ahead with Logical Position—where innovative strategy meets exceptional results.
