If you’re not sure what offerings to focus on, a great place to start is with products and services that are already top sellers for your business.
So, if your best seller is a grey messenger bag, create an ad group with relevant keywords and ads showing it off and highlighting its best features.
Or, if you’re a plumber, and your most popular service is emergency house-calls, your ads for that keyword could provide your phone number and the emergency services you offer.
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