At Logical Position, our expert PPC management can adapt to market saturation and drive business success. In the age of marketing diversification, it’s still mission-critical to maximize impact and reach more customers through PPC.
So, your business is gearing up to close out Q4 strong, and you’re assessing your budget to decide where to invest. Where do you look first if your goal is growth, reaching more customers, and ultimately driving more dollars to your business? To grow your business, you need to look at a PPC management company.
Why DIY PPC Isn’t Enough for 2024
The Value of Trusted Advisors in Digital Marketing
Now more than ever, consumers are looking online to shop, read reviews, compare prices, and purchase goods and services. Whether you’re a local coffee shop in need of a competitive presence for those “best coffee near me” Google searches or a home decor supplier looking to dominate the Google Shopping page, partnering with a PPC management company ensures you can reach your goals effectively and efficiently. AI, automation, and robots have gained a foothold in online retail, so in order to harness the influx of technology, you need to hire a skilled digital marketing expert to manage all the available tools and be your trusted advisor in the space. At Logical Position (LP), you’re assigned a Paid Media Account Manager to tailor your unique strategy, set KPIs, and manage performance. At LP, we also assign a Paid Search Specialist to engineer the account, analyzing PPC data to refine targeting, ad copy, and bidding strategies, in order to maximize campaign performance and return on investment.. With the combination of AI technologies, manual oversight, and collaboration, you still get to define success. The business relationship and account performance are both best when we are able to collaborate; after all, you’re the expert on your industry.
Common Misconceptions: “I Can Do It Myself”You may be thinking, “That’s great, but aren’t Google and Microsoft Ad accounts free? I bet I can set this up myself and just let it run.” While anyone can create and run a Google/Microsoft Ad account, they likely do not have the experience and resources of an agency like Logical Position—a Google Premier Partner and Microsoft’s Global Channel Partner of the Year. We have the tools to keep up with the ever-changing platforms and performance variables in the industry. So even though you can run these accounts yourself, do you have the specialized proficiency to fully optimize your campaign’s performance?
Navigating the Current State of Search
The search engine results pages are more saturated than ever, which significantly raises the value of a PPC management company. If your competitors are leveraging experts, you can’t afford to fall behind. At LP, we’re constantly evolving ahead of the industry. We’re regularly working with our clients throughout the month, reviewing account performance, discussing areas of opportunity, and troubleshooting with our Google/Microsoft partners as needed to ensure peak account performance. Our team also manages social media ads, so if Facebook and Instagram are important to your customer acquisition, you can rely on our expertise in Meta-based advertising, as we are also a Facebook Badged Partner. In addition to our product-based experts, we boast extensive support teams. At LP, we have a Code Team, Design Team, Integrations Team, and more to cover any and all areas for our clients.
Addressing Concerns: You Don’t Know My Business
You may be thinking, “How can an agency working with such a wide variety of clients have an impact on my business?” By working horizontally across all types of industries, an agency like LP can innovate in industries by applying techniques that work in one vertical to a totally different vertical. You are your business expert, and we are the search engine management experts. We handcraft each campaign with your unique goals and budget in mind. Our expertise in SEO, web design, Amazon Advertising, and email marketing uniquely qualifies us to evaluate your omni-channel presence and generate digital acquisition success.
Focus on Your Business, and Let Experts Handle PPC
Let the experts in e-commerce PPC services take search engine marketing off your plate so you can allocate time to what you do best: running your business.
If you’re interested in a free digital marketing assessment, speak with one of our digital marketing specialists today.
