Digital marketing is an essential part of promoting a business in today’s digital landscape. When executed intentionally and with expertise, the benefits of digital marketing for your business can prove limitless. Explore some of the main advantages.
The Basics of Digital Marketing
Digital marketing is a broad term that covers a variety of types of marketing. Digital marketing includes any marketing effort on a digital platform. Here are a few examples:
Search Engine Optimization
Search engine optimization, or SEO, is a form of digital marketing best suited for the long-term growth of a site. Optimizing a website for search engines helps it rank for relevant target keywords and phrases potential customers type in. This puts you in front of more users and demonstrates that your site is legitimate and trustworthy. SEO improves online visibility for businesses through organic rankings.
Pay-Per-Click
Pay-per-click, or PPC, is a form of digital marketing in which businesses pay each time a user clicks on their ad. It’s a great way to get seen by more potential customers at the time they’re looking to buy products. PPC ads show up above the organic search results with an “ad” label. PPC gets customers to your website and increases online visibility even if you don’t rank organically for keywords.
Paid Social
Paid social media advertising sits at a different part of the funnel than many of the other digital marketing methods. Paid social is designed to spread brand awareness and create demand rather than capture it. Social media hosts some of the broadest audiences available, so your brand can get in front of its target audience with ease.
Email Marketing
Email marketing is great for cross-selling and upselling. When people go to a site and sign up for emails from a company, they demonstrate a high interest in the brand. This makes it a highly conversion-driven type of digital marketing.
It Increases Customer Loyalty and Lifetime Value
Digital marketing benefits your business in countless ways. One of the most notable and lasting ways is through the increase in customer loyalty and lifetime value. When people encounter increased exposure to your brand, they’re more likely to recognize it and spend the time to get to know it.
Brands that regularly engage with their customers find that they develop stronger brand loyalty and complete repeat purchases. Here are some benefits of high customer loyalty and lifetime value:
- It brings repeat business.
- People become more likely to spread word-of-mouth recommendations.
- Customers trust you and are more willing to try new products or services.
- Maintaining customer relationships is more cost-effective than continuously marketing to potential new ones.
It Reaches Each Part of the Funnel
You can try reaching customers at many different points in the sales funnel so you can lead to conversions. Engaging potential customers at each part of the funnel is vital to a conversion and holistic approach to digital marketing. When a company invests in digital marketing, they are investing in the following:
- Awareness
- Consideration
- Conversion
- Loyalty
- Advocacy
When each of these sections of the digital marketing funnel work together, a business thrives with solid brand awareness, high conversion rates, recommendations, brand loyalty, and more.
It Provides Ample Data
The information gathered through digital marketing campaigns proves robust and valuable. No matter how a company chooses to invest in digital marketing, the accumulated data can give the business a solid understanding of how their campaign is functioning.
Brands can use the data they acquire to learn more about their customers. They can evaluate what does or doesn’t generate results in their campaign. Here are a few examples of data usage in campaigns:
SEO
Through SEO, companies can gather data about keywords that are essential in their industry and crucial to their growth. As they work on their SEO development, they can use data to understand which keywords are growing in rankings and which ones don’t respond as strongly.
PPC
Businesses can pay attention to many key PPC metrics. Factors such as conversion rates can tell a business whether their keywords accurately reflect the link for the paid ad. It can also indicate the quality of the website. A site’s click-through rate is very significant for a PPC campaign.
Paid Social
Paid social gathers data on a company’s true target audience. It can show who does and doesn’t respond to certain ad copy or even the product or service as a whole. Locating the market interest for a product or service helps companies advertise it across all other platforms.
Email Marketing
Email marketing gathers data on how customers prefer communications. Companies can see who opens their emails—and even whether an email led to a purchase. This data informs the business of what types of emails are the most effective. This can help them strategize on how to better engage users so they become repeat customers.
It Boosts Conversion Rates
Investing in digital marketing can lead to an increase in conversion rate. The more people buying from a site, the better it is for business. When a business invests in digital marketing, they often experience more frequent purchases from existing customers.
While your business may always be at the front of your mind, this isn’t true of your customers. They need reminders and consistent communication from your brand to maintain the relationship and remind them of the products and services that they love. After all, they have dozens, if not hundreds, of other options on the internet. If you want your business to stand out, you must get ahead of your competitors.
Investing in digital marketing is extremely advantageous for all businesses—especially those with an online presence. With the right strategy and partner by your side, you can enjoy all of these benefits.
Logical Position is a digital marketing agency dedicated to our clients’ success. We take the time to get to know each of our clients—because while we’re experts in digital marketing, you’re the expert in your industry. Your goals and long-term plans for your business are important to us and your digital marketing strategies.
Contact us today for more information and a free consultation from Logical Position, a Google Premier Partner search marketing agency.
