How Outrigger Outdoors Saw a 121% Increase in New Sitewide Users

Key Metrics

358%

Increase in Revenue

121%

Increase in New Users

139%

Increase in Purchases

“The Logical Position marketing team has helped Outrigger Outdoors appear bigger than we actually are and scale at a fast pace. Their wide range of experts that specialize in their own marketing silos add tremendous value to any business.”

-Trevor R. Haechten, Owner of Outrigger Outdoors

SEO Goals

• To drive online eCommerce sales
• To increase brand awareness
• To increase domain authority

SEO Approach

Over the course of the campaign, Logical Position performed several tasks to help meet Outrigger Outdoors’ primary goal: to increase online sales. LP started by optimizing blog posts and collections pages with keyword-focused metadata and content as well as completing various technical work. Each month, LP also spent time monitoring the site’s general performance, which included checking for keyword ranking changes and any technical issues that may affect the site performance or user experience. Additionally, the team strategically optimized Outrigger Outdoors’ existing blogs and tied them in with LP’s back linking strategy. This helped increase the site’s domain authority and overall organic presence.

SEO Results

In December 2019, Outrigger Outdoors partnered with Logical Position with a 10-hour consulting package. Then in August 2020, they increased their package to a National – Intermediate SEO campaign.

Since working together, Outrigger Outdoors has experienced incredible growth in numerous areas. LP was able to maintain existing organic rankings and traffic and helped Outrigger Outdoors continue to grow throughout the duration of the campaign. Comparing growth from December 2019 to April 2021, Outrigger Outdoors’ keywords have grown 131% from 1,652 to 3,814. When comparing first page keywords, there was an increase of 140% from December 2019 with 281 keywords to April 2021 with 673 keywords.

Keywords

Targeted Keywords

From December 2019 to April 2021

Analytics

Based on Google Analytics data, the site’s overall organic traffic improved significantly from December 2019 to April 2021. Outrigger Outdoors saw a 124% increase in users to its site (3,266 to 7,207), an 121% increase in new users (3,266 to 7,207), a 144% increase in sessions (4,254 to 10,379), a 236% increase in transactions (39 to 131), and even increased their revenue by 358%.

124%

Increase in Users (sitewide)

121%

Increase in New Users (sitewide)

144%

Increase in Sessions (sitewide)

236%

Increase in Transactions (sitewide)

Social Goals

• To increase brand awareness
• To increase sales via Google Ads and Facebook
• To increase domain authority
• To maintain a 5x ROAS

Social Approach

In September 2019, Outrigger Outdoors started a prospecting remarketing package with Logical Position’s Paid Social team. LP’s remarketing ad strategy featured a mix of static creatives, but it also tested many different audiences and ad types. LP solidified creative testing along the way and now knows what will perform the best for the Outrigger Outdoors’ target audiences.

Due to the seasonality of the client’s products and hunting/fishing season/laws, their ads reflect the products they specifically want to highlight (Flounder Gigging & Bow Fishing). Since October 2020, LP has been running a hybrid campaign to include both RM/MF audiences, resulting in optimal performance thus far.

Social Results

From October 2019 to April 2021, Outrigger Outdoors saw a tremendous increase in growth from LP’s Paid Social efforts. This is a result of a change in their strategy—adding a prospecting package back in September 2019. Integrating this type of campaign required an increase in spending; however, it naturally increased reach and revenue.

23%

Increase in
Impressions

139%

Increase in
Purchases

224%

Increase in Purchase Conversion Value

127%

Increase in
Add To Cart

43%

Increase in Average
Order Value

125%

Increase in
ROAS