New free & fast indicator on Google Shopping
What is free & fast shipping?
Google’s new free and fast program aims to improve the purchasing journey by prominently displaying the Free 2-day shipping annotation on qualifying Shopping ads. For consumers, this will greatly reduce the friction caused by hidden shipping details that are often slow and costly. For businesses, this means more conversions.
Today’s online shoppers expect to know if their purchase includes affordable shipping and quick delivery. Google’s new Shopping ads feature immediately shows your customers they can get what they want, free and fast!
Free 2-day
Dreaming Lite Running Shoes
$79.99
Cloud Running
Lightning Electric Blender
$89.99
Blade Blenders
Let Us Help You Get Set Up!
How Do You Get the free & fast Shipping Annotation?
After going through a short qualification process, we’ll help you configure your merchant center and product feed so they are eligible for approval by Google. Once approved, your product listings with 3-day or faster free delivery will receive the free & fast annotation.
Early Program Results
%
Increase in Conversions
Conditioned by offer impressions
%
Increase in Conversions Per Dollar
Conditioned by offer impressions
%
Conversion Rate
Conditioned by offer impressions
Source: Topline results based on Google internal data from Oct’19 controlled experiment of Free x-day flyout in PLAs
Since 88% of shoppers say that free shipping is important when deciding from whom to buy, it’s imperative that retailers not only offer this but can easily highlight this to consumers (Ipsos, 2019).
Let Logical Position Help You as a Google
Premier free & fast Shipping Partner
Let us help! Logical Position is a Google Premier free and fast implementation partner, meaning there is no better company prepared to make your Google Shopping fulfillment process free & fast.
