Logical Position Brings Home Significant Recognitions While Continuing Industry and Community Development

The third quarter of 2024 has been a remarkable period for Logical Position (LP), as the company has been recognized with several prestigious awards that highlight its leadership in digital marketing and business operations. Alongside its industry achievements, LP has continued to foster community development and engagement, reinforcing its commitment to giving back, even while operating in a work-from-home environment.

This overview showcases highlights in the following areas:

Awards and Recognitions

Named finalists in four categories for the 2024 Microsoft Advertising Partner Awards. LP was recognized in the Client Partnership of the Year, Independent Partner of the Year, Marketing with Purpose Award and Channel Partner of the Year categories, underscoring its ability to drive exceptional results through innovative and transformative advertising strategies.
Honored with two 2024 Google Agency Excellence Awards for International Growth and Search Transformation, further solidifying its leadership in digital advertising.
The Better Business Bureau named LP as a finalist for the Torch Awards for Ethics in the large business category in Oregon, celebrating trust and ethical leadership in business.
Recognized by the U.S. Search Awards for LP’s outstanding work with Driven Racing Oil®, earning finalist spots in the Best Use of Search in Retail and Automotive categories.

Community Initiatives

LP employees also engaged with their communities across the U.S. Highlights include:

Portland — LP employees partnered with the Oregon Food Bank, packaging 4,584 pounds of food for families in need.
Chicago — Team members hosted a family-friendly volunteer event at Bernie’s Book Bank, where they stickered and sorted 5,000 books for children.
Las Vegas — Employees spent time with 125 animals at the Nevada SPCA, offering companionship and care.

For the quarterly Volunteer Time Off (VTO) donation, LP contributed $500 to the Appalachia Service Project. This charity was selected by a randomly chosen employee who used LP’s VTO program during the quarter.

Featured Expertise and Events

Hosted LP Partner Connect Event — Between LP preferred partners, clients, and employees, nearly 150 digital marketing enthusiasts came together for LP’s event focused on 2024 holiday preparation strategies leading into Cyber Week and the retail shopping season. The event featured presentations from LP partners: MNTN, Feedonomics and Attentive.
Presented on the SEMpdx “Future of PPC” panel — Karly Scott, Manager of Strategy, and Matt Bowen, Director of Enterprise Acquisition and Strategy, shared insights on the rising trends of PPC advertising.
Attended INBOUND 2024 — Four members of LP’s leadership team participated in this three-day HubSpot event, featuring hundreds of presenters and over 200 sessions covering topics that intersect culture and commerce, including product demos, keynotes, and networking opportunities. Read the full recap here.
Published in Search Engine LandTwice — Matt Bowen authored two articles, one on Google Ad success and another on how retailers can prepare for the holiday season.
Participated in the Microsoft Roadshow in Chicago — Brian Aldrich, Chief Strategy Officer, spoke on the evolution of omnichannel advertising and generative AI.
Attended Amazon Accelerate — The LP team gained fresh insights into marketplace growth and ad optimization while connecting with partners and clients.
Published in The Next Scoop— Ryan Garrow, Director of Partnerships and Client Solutions, wrote an article recapping how brands can plan for the holiday season. Read the article here.
Participated in the Portland Google Advertiser Summit — LP partnered with Google to welcome clients to the Google Portland office where they presented and engaged in discussions around holiday preparation strategies.
Attended Microsoft Champion reward event — Four LP employees were named Microsoft Champions for their stellar work with clients, and were sent to Seattle to deepen their expertise and enjoy some outside-of-work fun with LP’s Microsoft Advertising partners.
Published in Small Business Currents— Matt Bowen wrote an article that discusses the perfect balance between automation and oversight with Google’s Performance Max for small businesses. Read the article here.

Company Culture

Hosted Logicalpalooza — LP’s highly anticipated annual summer bash fostered an atmosphere of camaraderie and celebration for both Portland and Chicago offices. This family-friendly event included live music, food and drinks, giveaways, a bouncy house, face painting and competitive outdoor games.
Digital Networking Events kicked off — To connect employees working from home, LP launched a series of 30-minute virtual networking sessions (via Microsoft Teams) to help team members bond over shared interests and hobbies.
Promoted National Wellness Month — LP encouraged employee wellness through daily and weekly challenges, workshops, a leadership roundtable, and prizes.
Celebrated Hispanic Heritage Month — LP celebrated diversity, equity, and inclusion by raising awareness of Hispanic Heritage Month, sharing educational content, and giving away a $100 gift card to Hedley & Bennett, a Hispanic women-owned business.

About Logical Position

Logical Position (LP) is an Inc.500 digital agency supporting more than 5,000 clients across North America with full-service PPC management, SEO, paid social, Amazon and creative services. Proud to be the reigning recipient of Google’s Lead Generation Premier Partner of the Year, LP was also voted as the third Best Workplace in the country by Inc.As a Google Premier Partner,Microsoft Elite Partner and Meta Business Partner, LP is in the top 1% of ad spend managed across platforms.