Portland, Oregon — May 13, 2024
In the first quarter of 2024, Logical Position (LP) made significant strides, further establishing its position within the industry. Along with recognition from both Microsoft and Google, the digital marketing agency hosted several volunteer efforts for employees across the U.S., while participating in various thought leadership opportunities with industry peers.
During its 8th annual Advertising Partner awards, Microsoft bestowed LP with the Audience Excellence and the 2023 U.S. Channel Partner of the Year awards, in addition to naming LP as a finalist in the following categories: Independent Partner of the Year, Performance Partner of the Year, Retail Team of the Year and Social Impact. After these awards were announced, Microsoft named LP the 2024 Global Channel Partner of the Year, which is the highest honor an agency can earn.
As a Google Partner, LP was recognized once again among the top 3% of U.S. companies in the program, allowing access to high-value benefits, including: advanced ad support, roundtable discussions with Google leaders, product beta testing and more.
This overview showcases additional highlights in the following areas:
Company Culture and Community Initiatives
- LP employees devoted several days to volunteer efforts, actively participating in a variety of events, including:
- In Portland, employees fulfilled 20 grocery orders for seniors and adults with disabilities through Store to Door, packaged 7,935 pounds of food for those in need with the Oregon Food Bank and repaired 600 children’s books to be distributed throughout the area.
- In Chicago, employees packaged 15,984 meals to be distributed through Feed My Starving Children and helped assemble 6,523 book donations to be given to local 2nd – 5th graders with Bernie’s Book Bank.
- In Austin and Las Vegas, employees worked with Austin Creative Reuse to make 12 dog toys for Austin Pets Alive and sorted through 750 pounds of donations for Project 150.
- For the quarterly volunteer time off (VTO) donation, LP gave $500 to the Oregon Humane Society. The charity was selected by a randomly chosen employee who used LP’s VTO program during the quarter.
Featured Expertise and Events
- Fourth Annual Cube Awards — LP hosted the Cube Awards to celebrate the agency’s outstanding employees and the work they do not only for clients, but also the value they bring to the LP team. Management nominated employees for awards in seven categories, with executive leadership declaring the two winners for each.
- Camp Miva E-Commerce Conference — Ryan Garrow, Director of Partnerships and Client Solutions, delivered insights into crafting comprehensive search and content marketing strategies.
- Internal Training with CallRail — One of LP’s preferred partners conducted a session, sharing updates and demonstrating how it uses AI to enhance its tracking software.
- Google x LP Advertiser Summit — LP partnered with Google to host a day dedicated to exploring new technologies for clients, employees and Google representatives.
- Featured on Meta — LP’s dedication to ongoing learning and client success was showcased in a recent Meta case study. Read the study here.
- Leadership Roundtable — Four LP leaders convened to discuss their approaches to fostering a culture of inclusivity and belonging within their respective departments.
- Microsoft Improve Training — LP employees had the opportunity to participate in professional development training offered by Microsoft.
About Logical Position
Logical Position (LP) is an Inc. 500 digital agency supporting more than 5,000 clients across North America with full-service PPC management, SEO, paid social, Amazon and creative services. Proud to be the reigning recipient of Google’s Lead Generation Premier Partner of the Year, LP was also voted as the third Best Workplace in the country by Inc. As a Google Premier Partner, Microsoft Elite Partner and Meta Business Partner, LP is in the top 1% of ad spend managed across platforms.