Portland, Oregon — January 30, 2025
Amazon has re-evaluated its Partner Network for 2025, and Logical Position is proud to continue our status as an Advanced Agency Partner. This partnership with Amazon brings better access to tools and solutions that help the sellers we work with grow their business.
Logical Position has earned recognition for top-tier agency partners since the program’s inception three years ago. However, what’s more important is what this status means for our clients.
To provide deeper insight, we sat down with our VP of Product Innovation, Micah Heath, to discuss the ins and outs of the program, the badge, and how it integrates into our solution-first client ecosystem.
What is Required to be an Amazon Advanced Partner?
To qualify for Advanced Partner status, our agency has met specific Product Adoption and Learning Console Certification criteria, including:
- Significant Ad Spend: We successfully managed the required volume of client ad spend per business type.
- Demonstrated Competencies: Our team exhibited expertise in managing and optimizing the entire product suite of Amazon advertising solutions.
- Maintain Certifications: Our staff has met the annual Amazon advertising certification requirements to ensure employees are current on the latest policies and best practices.
Meeting these requisites grants access to the top tier of Amazon agency programs, which equips us with several exclusive benefits to serve our clients better.
How Long Does This Certification Last?
Amazon evaluates Advanced Partner status annually, meaning our performance as an agency has met the required standards to retain our partnership level for the 2025 calendar year.
What Does Advanced Partner Status Mean for Our Clients?
Trusted and Verified by Amazon: Clients can rest assured that our agency has met Amazon’s quality and competency standards.
Up-to-date on Best Practices: Our employees have demonstrated knowledge and understanding of the latest Amazon policies and strategies.
On the Cutting Edge of New Strategies: Our team is granted early access to beta programs and insights into upcoming Amazon products and features.
What Does This Mean for Logical Position?
The Advanced Partner status offers several advantages from an agency perspective:
Demonstrates Commitment to Clients: It showcases our agency’s dedication to providing best-in-class service and expertise in Amazon advertising.
Access to Exclusive Events: Our strategy team attends exclusive Amazon events and conferences.
Collaboration with Amazon: This status allows our team to communicate feedback directly with Amazon leadership and product teams, enabling quicker platform evolution.
What Does the Future Hold for Amazon and Logical Position?
Amazon is the predominant force in retail media and the most significant player in e-commerce. As an Advanced Partner, our agency can leverage this growth as the marketplace expands and offer our clients first-in-class strategies and solutions. This expertise and partnership with Amazon enable us to stay ahead of the curve, maximizing clients’ growth potential within the evolving marketplace.