Section 1: Common PPC Bidding Mistakes
- Not Allowing Campaigns to Learn
- Failing to Balance Optimizations
- Improper Bidding Setup
- Strategies & Goals Misaligned
- Failure to Experiment
- Ignoring Predictable Factors
Section 2: Why Aren’t Leads Converting?
- Chasing the Wrong Traffic
- Chasing the Right Traffic?
- Something Beyond Your PPC Efforts?
- What to do When You Tried Everything