Amazon Advertising Posts

Amazon Advertising

Unpacking 2022’s Turkey Five Shopping Data

The Black Friday weekend whirlwind is over, and marketing analysts everywhere are digging through the early data for clues about the remaining holiday shopping season. [...]

By: Matt Bowen, Drew Cummins, Tony Mers, Matt Goff | December 7, 2022

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Amazon Advertising

Why You Should Be Advertising Your Products on Amazon

Amazon is more than a place to buy stuff; it’s a space where shoppers go to discover new and exciting brands. Currently, it’s the largest [...]

By: Craig Panozzo | September 28, 2022

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Amazon Advertising

Breaking Down the Turkey Five on Paid Search, Paid Social and Amazon

The pandemic defined last year’s holiday shopping season. Brick and mortar traffic plummeted as holiday shoppers avoided crowded malls. At the same time, a new [...]

By: Matt Bowen & Cooper Glass & Zach Gernand | December 9, 2021

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Amazon Advertising

The Basics of Your Amazon KPIs

Amazon is a platform many brands prioritize selling on. Companies want to capture the broad audience of consumers actively searching to buy products on this [...]

By: Jake Sandor | October 14, 2021

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Amazon Advertising

Reasons Your Amazon Ads Aren’t Showing Up

Amazon is a massive platform where most brands are flocking to develop a following. The e-commerce giant has a robust customer base. Amazon sellers that [...]

By: Zach Gernand | October 13, 2021

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Amazon Advertising

Reasons an Agency Should Run Your Amazon Ad Campaign

Advertising on Amazon is impactful in overall results on the platform. Not only does running Amazon ads help you to reach new customers and increase [...]

By: Zach Gernand | October 11, 2021

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