Ecommerce Posts

Advanced Marketing Strategy

Affiliate Marketing 101: Expanding Your Reach

You’ve made PPC campaigns a part of your marketing strategy. But, have you considered affiliate marketing? It’s very likely you haven’t. [...]

By: Holden Page | December 16, 2015

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Ad Auction

Winning the Google Shopping Battle

Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more [...]

By: Ryan Garrow | November 20, 2015

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Basics

The Basics of Google AdWords Campaigns

You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and [...]

By: Holden Page | September 16, 2015

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AdWords Updates

Why We’re Stoked About Google’s New “Buy” Buttons on Shopping Campaigns

Google revealed this week that they will soon be testing a new “Buy” button on Google Shopping ads for select retailers, including Macy’s. It’s a [...]

By: Mariah Ore | May 22, 2015

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Ecommerce

From PLAs to Shopping Campaigns

Everything you need to know about getting started with the big move next week. This spring, Google announced that it would be switching all Product [...]

By: Mariah Ore | August 25, 2014

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