Marketing Strategy Posts

Marketing Strategy

Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable– you hear one, and think of the other. While we all know [...]

By: Shelby Goldstein | December 8, 2017

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Holiday

11 Holiday Shopping Statistics Your AdWords Campaigns Need to Succeed

The holidays season contains some of the biggest and best online shopping days of the year. As the brains behind your company’s AdWords account, understanding [...]

By: Shelby Goldstein | November 20, 2017

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AdWords Audit

4 Honest Ways An AdWords Audit Can Save Your Business

You’re AdWords certified, you read ebooks, and you subscribe to AdWords blogs— so, why are your campaigns still draining your budget with little to no [...]

By: Shelby Goldstein | November 6, 2017

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Featured Marketing Strategy Post

Top 5 Reasons To Outsource PPC Management

For many companies, PPC campaigns are often thrown to the side and treated like another checkbox on a long to-do list. These top five reasons [...]

By: Shelby Goldstein | September 13, 2017

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Basics

Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with using social media for business?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business [...]

By: Kauri Voss | October 26, 2016

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Advanced Marketing Strategy

Should You Consider Affiliate Marketing?

Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created [...]

By: Amanda Bono | October 4, 2016

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