PPC Posts

Lead Generation

Expert Tips to Crush Your Lead Generation Strategy

Generating high-quality leads at scale is a big part of LP’s business. That’s why Google named us their Lead Generation Premier Partner of the Year! [...]

By: Matt Bowen | November 11, 2022

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New Markets

Can PPC Marketing Help You Expand to New Markets?

Pay per click (PPC) can do a lot, but can PPC marketing help you expand to new markets, and international ones in particular? Yes! But [...]

By: Dana Godwin | July 13, 2022

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Click-Through-Rate

What Is Click-Through Rate (CTR)?

If you want to get to really know your customers, investigate your click-through rate. But what is click-through rate (CTR), and what can it do [...]

By: Matt Bowen | June 16, 2022

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PPC

Amazon PPC vs. Google PPC: What’s the Difference?

As a brand owner, never underestimate the importance of pay per click (PPC) advertising. If you’re unfamiliar with the term, PPC is an advertising strategy [...]

By: Emma Fager | June 1, 2022

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PPC

How Digital Marketing Helps Small Businesses Thrive

Small can be mighty, especially with digital marketing. These days people do a ton of online research before driving to the store, whether it’s a [...]

By: Lindsey Stier | May 25, 2022

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PPC

3 Ways Your Social Ads and PPC Impact Each Other

Running a company means making tough business decisions. That holds true for your marketing efforts as well. We’re often asked whether an organization should use [...]

By: Roark Nelson | May 11, 2022

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