PPC Posts

Google Ads

What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads [...]

By: Shelby Goldstein | September 7, 2018

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E-Commerce

How to Generate New Business and Increase Customer Lifetime Value

Digital marketing is no guessing game. Learn proven strategies, from experts, on how to generate new business and increase customer lifetime value. Follow along our [...]

By: Shelby Goldstein | May 23, 2018

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AdWords Management

Thinking Outside The Platform Box: How PPC Agencies Can Optimize Businesses, Not Just Campaigns

PPC agencies sell platforms like Google AdWords and Microsoft Advertising to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, [...]

By: Ryan Garrow | March 26, 2018

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Analytics

E-Commerce Sales Forecasting: How to Plan PPC For 2018

Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your e-commerce company’s paid search [...]

By: Shelby Goldstein | February 7, 2018

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Display Network

Will Google Block Your Ads? (More) Changes to Chrome’s Ad Policy Coming in 2018

Google constantly makes updates to its search algorithms, networks, and advertising policies. With all this change, it can be hard to keep your digital marketing [...]

By: Peter Gillon | January 16, 2018

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Marketing Strategy

Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable– you hear one, and think of the other. While we all know [...]

By: Shelby Goldstein | December 8, 2017

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