PPC Posts

Display Network

Will Google Block Your Ads? (More) Changes to Chrome’s Ad Policy Coming in 2018

Google constantly makes updates to its search algorithms, networks, and advertising policies. With all this change, it can be hard to keep your digital marketing campaigns [...]

By: Peter Gillon | January 16, 2018

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Marketing Strategy

Bing Ads vs Google AdWords: A Match Made for Success

In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable– you hear one, and think of the other. While we all know [...]

By: Shelby Goldstein | December 8, 2017

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PPC

4 Quick Ways to Make the Most of your AdWords Campaigns

As a small business owner or marketing manager, chances are, you wear many different hats. While you’re running around, juggling numerous responsibilities, the idea of [...]

By: Shelby Goldstein | June 1, 2017

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Attribution

How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine

Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple.  [...]

By: Shelby Goldstein | May 11, 2017

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Basics

Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]

By: Shelby Goldstein | March 15, 2017

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Analytics

Fighting Off Fake Traffic: Ghost Referrals

In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before [...]

By: Benjamin Hong | December 6, 2016

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