Social Media Posts

Paid Social

7 Components of Irresistibly Clickable Facebook Ads

Facebook is a social platform – but it’s not always an inclusive one. As advertisers, we are the outcasts of the feed, always one misguided [...]

By: Lauren Becker | March 25, 2019

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Basics

Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with using social media for business?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business [...]

By: Kauri Voss | October 26, 2016

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Instagram

Instagram Officially Launches Ads API

A picture is worth a thousand words. But for Instagram, a picture is worth thousands of eyeballs. . . and millions of dollars. [...]

By: Holden Page | August 5, 2015

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Basics

8 Awesome Things You Need to Know When Marketing a Niche Business

The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and [...]

By: Mariah Ore | April 30, 2015

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Marketing Strategy

How to Help Your Service Business Avoid Negative Reviews

Where’s the first place consumers go when they want to learn about a business? Google search, of course. A company’s reputation is defined mostly by [...]

By: Mike Weinhouse | April 28, 2015

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Attribution

Top 5 Online Marketing Mistakes Every Small Business Should Avoid

In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the [...]

By: Mariah Ore | April 9, 2015

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