Featured Articles
Holiday
Black November: How Changing Consumer Behavior Reshapes Holiday Shopping
Another Black Friday has come and gone, and the Logical Position (LP) team has been busy sifting through data to discover the trends that matter [...]
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Paid Social
Mastering Holiday Ads: Black Friday, Cyber Monday, and Beyond
Ah, the holiday shopping season is upon us—where competition is fierce, scrolls are swift, and standing out requires more than just good intentions. From Black [...]
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Basics
How to Setup Online Promotions
Promotions are a critical tool for businesses to garner attention and drive sales. Understanding the incentive value is paramount to anticipating customer behavior, whether it’s [...]
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Industry Insights You Won't Want to Miss Delivered to Your Inbox
Call Tracking
eCommerce Marketing Strategies: Increase Sales With Call Tracking
The days of face-to-face shopping may be losing prominence, but connecting with customers is still essential when a single call can represent a big revenue [...]
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Holiday
Black November: How Changing Consumer Behavior Reshapes Holiday Shopping
Another Black Friday has come and gone, and the Logical Position (LP) team has been busy sifting through data to discover the trends that matter [...]
Read More
Google Algorithm
How To Survive (or Recover From) a Google Algorithm Update
We’ve all been there—things are going great with keyword rankings and traffic, only for Google to unveil yet another algorithm update, and suddenly, rankings and [...]
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Call Tracking
Why Clients Should Use Call Tracking With Their Agencies
If you work with a marketing agency, chances are they’ve recommended tools to enhance campaign performance. If call tracking isn’t one of them…it most certainly [...]
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Amazon Advertising
The Benefits of Amazon Customer Journey Mapping
In the labyrinth of e-commerce, mapping out a customer’s entire experience can sometimes feel like an impossible task. However, if you break it up into [...]
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Email Marketing
4 Signs You Should Update Your Email Newsletter
The design and message of your marketing communications should follow best practices. Learn four signs that it may be time to update your email newsletter. [...]
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