Analytics
What’s New in GA4? Google Analytics 4 vs Universal Analytics
The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]
Read More
Display Ads
Get to Know Your Audience
Whether you’re an actor or a marketer, you can’t perform without an audience! Brands need to target a specific audience to sell their products and [...]
Read More
Amazon Advertising
Retail Media Networks You Should Try in 2023
Amazon, Instacart, Walmart, Target, and other retail media networks continue to command the online market, making a strong case for “if you can’t beat them, [...]
Read More
E-Commerce
7 Best Practices to Boost Your E-Commerce PPC ROI
Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]
Read More
Local SEO
Do Location Pages Help or Hinder Your Local SEO Efforts?
When it comes to bringing visitors to a site, do we have to draw them a map? Actually, yes! Location pages are a necessity for [...]
Read More
E-Commerce
A Well-Placed Search Ad’s Effects on Organic Search Phrases
If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an e‑commerce business, your [...]
Read More