Ecommerce
What Are Micro Conversions in Google Ads?
Micro Conversions is a buzzword that gets thrown around a lot in digital marketing. To be precise, a conversion happens when a website visitor performs [...]
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Ecommerce
The Google Ads Shift to Performance Max: What You Need To Know
In case you missed it, Google Smart Shopping campaigns are about to switch to the new Performance Max (PMax for short) campaign format through the [...]
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Social Media
Which Social Platforms Are Best for Your Business Type?
You should always maintain a presence where your customers are, so it’s vital to know where they spend the most time. In the digital space, [...]
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Digital Marketing
Debunking Common Myths About Marketing During a Recession
When a recession hits and sales drop, it can be tempting to cut budgets–especially for marketing and advertising. Believe it or not, when the economy [...]
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Holiday
What Last Year’s Turkey Five Tells Us About the Upcoming Holiday Shopping Season
While most people spend July and August enjoying the sun and warm weather, marketers begin turning their attention toward driving online sales. Significant summer shopping [...]
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Digital Marketing
In-House Marketing vs. Agency: Why You Should Outsource
When the going gets rough and your business needs a boost, it’s tempting to cut costs in marketing by doing it yourself. Before you do, [...]
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