Call Tracking
eCommerce Marketing Strategies: Increase Sales With Call Tracking
The days of face-to-face shopping may be losing prominence, but connecting with customers is still essential when a single call can represent a big revenue [...]
Read More
Google Algorithm
How To Survive (or Recover From) a Google Algorithm Update
We’ve all been there—things are going great with keyword rankings and traffic, only for Google to unveil yet another algorithm update, and suddenly, rankings and [...]
Read More
Holiday
Black November: How Changing Consumer Behavior Reshapes Holiday Shopping
Another Black Friday has come and gone, and the Logical Position (LP) team has been busy sifting through data to discover the trends that matter [...]
Read More
Call Tracking
Why Clients Should Use Call Tracking With Their Agencies
If you work with a marketing agency, chances are they’ve recommended tools to enhance campaign performance. If call tracking isn’t one of them…it most certainly [...]
Read More
Amazon Advertising
The Benefits of Amazon Customer Journey Mapping
In the labyrinth of e-commerce, mapping out a customer’s entire experience can sometimes feel like an impossible task. However, if you break it up into [...]
Read More
Email Marketing
4 Signs You Should Update Your Email Newsletter
The design and message of your marketing communications should follow best practices. Learn four signs that it may be time to update your email newsletter. [...]
Read More