Microsoft Ads
3 Microsoft Advertising (formerly Bing Ads) Myths Debunked
Microsoft Ads (formerly known as Bing Ads) is an excellent, yet often underestimated search engine marketing platform. While the majority of PPC ad dollars are [...]
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Google Ads
Fitness Expert Or Digital Marketer? Finding The Fitness Marketing Mindset
In the fitness industry, mindset plays a powerful role in helping someone push through challenging, physical exercise and evolve as an individual. When it comes [...]
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Campaign Structure
Single Product Ad Groups: A Proven Strategy To Generate More Sales
Single Product Ad Groups (SPAGs) are one of the best ways to generate more sales in your Google Ads campaigns. They can be scary—they take [...]
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Google Ads
From The Mind Of A Marketer: Life As a Paid Search Specialist
I worked in a client-facing role as a Paid Search Specialist (PSS) for the majority of my time at Logical Position, and last month I [...]
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Campaign Structure
Hitting the Bullseye: How To Find Your Target Audience
Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving [...]
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Awards
Logical Position Wins Oregon Ethics in Business Award
The team at Logical Position (LP) is proud to announce our recognition by the Rotary Club of Portland at its 2019 Oregon Ethics in Business [...]
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