Data Feed
Product Data Feeds Solutions: Mysteries Revealed
Your product data feed is the backbone of your Google shopping ads. The quality of your data feed is one of the most important factors [...]
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Google Ads
From The Mind Of A Marketer: 4 Optimization Tips To Help Your PPC Campaigns Succeed
Optimizations are critical to the success of your Google Ads campaigns. If your campaigns are underperforming, it’s important to take corrective action to ensure you’re [...]
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Microsoft Ads
3 Microsoft Advertising (formerly Bing Ads) Myths Debunked
Microsoft Ads (formerly known as Bing Ads) is an excellent, yet often underestimated search engine marketing platform. While the majority of PPC ad dollars are [...]
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Google Ads
Fitness Expert Or Digital Marketer? Finding The Fitness Marketing Mindset
In the fitness industry, mindset plays a powerful role in helping someone push through challenging, physical exercise and evolve as an individual. When it comes [...]
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Campaign Structure
Single Product Ad Groups: A Proven Strategy To Generate More Sales
Single Product Ad Groups (SPAGs) are one of the best ways to generate more sales in your Google Ads campaigns. They can be scary—they take [...]
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Google Ads
From The Mind Of A Marketer: Life As a Paid Search Specialist
I worked in a client-facing role as a Paid Search Specialist (PSS) for the majority of my time at Logical Position, and last month I [...]
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