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What is PPC? Pay-Per-Click Advertising Basics

Google Ads

What is PPC? Pay-Per-Click Advertising Basics

What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads [...]

By: Shelby Goldstein | September 7, 2018

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The Best Way To Learn Google Ads

Google Ads

The Best Way To Learn Google Ads

There’s no shortcut to learning Google Ads (formerly known as Google AdWords), but there are many great resources out there to make the process easier. [...]

By: Shelby Goldstein | July 26, 2018

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E-Commerce Marketing Strategy- Increase Sales With Call Tracking

Call Tracking

E-Commerce Marketing Strategy- Increase Sales With Call Tracking

The days of face-to-face shopping may appear to be fading, but one phone call could give your e-commerce business the competitive edge over your toughest [...]

By: Shelby Goldstein | June 27, 2018

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How To Use the New AdWords Interface: 3 Essential Features For A Smooth Transition

AdWords Management

How To Use the New AdWords Interface: 3 Essential Features For A Smooth Transition

For years, Google has been perfecting the ultimate transformation. I like to call it: the new, Google AdWords interface-lift. Google announced, by the end of [...]

By: Ashlan Glazier-Anderson | June 10, 2018

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DIY Google AdWords Health check: 5 Steps To Building A Profitable AdWords Account

AdWords Audit

DIY Google AdWords Health check: 5 Steps To Building A Profitable AdWords Account

Is your AdWords performance at a standstill? Kick your performance back into high gear with a Google AdWords health check. We partnered with our friends [...]

By: Shelby Goldstein | June 5, 2018

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How to Generate New Business and Increase Customer Lifetime Value

Ecommerce

How to Generate New Business and Increase Customer Lifetime Value

Digital marketing is no guessing game. Learn proven strategies, from experts, on how to generate new business and increase customer lifetime value. Follow along our [...]

By: Shelby Goldstein | May 23, 2018

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