Campaign Structure
4 Steps to Structure Campaigns for Long-Term Performance
A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we [...]
Read More
Conversion Tracking
Conversion Tracking: What It Is, Why You Need It, & How To Use It
Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. [...]
Read More
Facebook Ads
Facebook Ads vs. Google Ads: Which Should Your Business Choose?
Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]
Read More
Google Shopping
Raising Your Return this Holiday Season: 12 Google Shopping Insights
It would be an understatement to say it’s important to prepare your Google Shopping account for the ever-profitable holiday season. Unfortunately, many businesses struggle to [...]
Read More
Google Shopping
Run Your Best Google Shopping Holiday Campaigns Ever
Let’s face it. The holiday shopping season can be extremely stressful for Ecommerce companies. So it’s no wonder that so many companies let their Google [...]
Read More
Google Ads Basics
3 Goal Setting Hacks to Make Money with Google Ads
A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing [...]
Read More