Campaign Structure
Single Product Ad Groups: A Proven Strategy To Generate More Sales
Single Product Ad Groups (SPAGs) are one of the best ways to generate more sales in your Google Ads campaigns. They can be scary—they take [...]
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Google Ads
From The Mind Of A Marketer: Life As a Paid Search Specialist
I worked in a client-facing role as a Paid Search Specialist (PSS) for the majority of my time at Logical Position, and last month I [...]
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Campaign Structure
Hitting the Bullseye: How To Find Your Target Audience
Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving [...]
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Awards
Logical Position Wins Oregon Ethics in Business Award
The team at Logical Position (LP) is proud to announce our recognition by the Rotary Club of Portland at its 2019 Oregon Ethics in Business [...]
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Microsoft Ads
Logical Position Wins Microsoft Advertising Global Channel Partner Of The Year Award
We’re thrilled to announce that Logical Position won three major awards at the 2019 Global Microsoft Advertising Partner Awards. In addition to being named Microsoft’s [...]
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News & Updates
National Small Business Week: Why Our Small Businesses Stand Out
Logical Position (LP) loves all of the clients we serve, both large and small. But since this is National Small Business Week, we wanted to [...]
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