Campaign Structure
Stop Wasting Money with Google Ads: Start with Your Default Settings
Getting your Google Ads account up and running is a feat in and of itself. So much so, that people often assume the default settings [...]
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Paid Social
7 Components of Irresistibly Clickable Facebook Ads
Facebook is a social platform – but it’s not always an inclusive one. As advertisers, we are the outcasts of the feed, always one misguided [...]
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Campaign Structure
4 Steps to Structure Campaigns for Long-Term Performance
A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we [...]
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Conversion Tracking
Conversion Tracking: What It Is, Why You Need It, & How To Use It
Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. [...]
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Facebook Ads
Facebook Ads vs. Google Ads: Which Should Your Business Choose?
Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]
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Google Shopping
Raising Your Return this Holiday Season: 12 Google Shopping Insights
It would be an understatement to say it’s important to prepare your Google Shopping account for the ever-profitable holiday season. Unfortunately, many businesses struggle to [...]
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