News & Updates
National Small Business Week: Why Our Small Businesses Stand Out
Logical Position (LP) loves all of the clients we serve, both large and small. But since this is National Small Business Week, we wanted to [...]
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Campaign Structure
Stop Wasting Money with Google Ads: Start with Your Default Settings
Getting your Google Ads account up and running is a feat in and of itself. So much so, that people often assume the default settings [...]
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Paid Social
7 Components of Irresistibly Clickable Facebook Ads
Facebook is a social platform – but it’s not always an inclusive one. As advertisers, we are the outcasts of the feed, always one misguided [...]
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Campaign Structure
4 Steps to Structure Campaigns for Long-Term Performance
A well-structured Google Ads campaign can help you reach your overall business goals by increasing revenue and brand awareness with scientific precision. But before we [...]
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Conversion Tracking
Conversion Tracking: What It Is, Why You Need It, & How To Use It
Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. [...]
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Facebook Ads
Facebook Ads vs. Google Ads: Which Should Your Business Choose?
Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]
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