Basics
Understanding How Search Engines Work
Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search [...]
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Google Ads
Granting Google Ads Account Access: How to Add Users to Google Ads
Google Ads—Google’s paid online advertising platform—provides businesses with an incredible tool to help reach the right users and grow their business. This platform gives businesses [...]
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Conversion Tracking
5 Pay-Per-Click Stats To Keep An Eye On
Through platforms like Google Ads and Microsoft Advertising, businesses can get in front of people searching for the products or services that they offer. While [...]
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Paid Social
What To Expect From Your Facebook And Instagram Ads
Not sure if social ads are necessary for your business to thrive? To start, there’s virtually limitless growth opportunity for brands on Facebook and Instagram. [...]
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Google Ads
Now’s the Time to Analyze Your Google Ads Holiday Data: A 4-Step Guide
The holidays may be a few months out, but now’s the time to determine how well your Google Ads campaigns performed last year. Regardless of [...]
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Google Ads
How Local Businesses Can Leverage Paid Search To Drive In-Store Traffic
Local businesses have historically been hesitant to invest in paid search, because it’s been difficult to track. Employees will ask customers where they heard about [...]
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