Analytics
Fighting Off Fake Traffic: Ghost Referrals
In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before [...]
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![Finding Your Voice: A Guide for Social Media Newbies](https://www.logicalposition.com/wp-content/uploads/2020/01/finding-your-voice-a-guide-for-social-media-newbies.jpg)
Basics
Finding Your Voice: A Guide for Social Media Newbies
What’s the big deal with using social media for business? How do hashtags, handles, blogs, and viral vlogs have anything to do with a business [...]
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![Should You Consider Affiliate Marketing?](https://www.logicalposition.com/wp-content/uploads/2020/01/should-you-consider-affiliate-marketing.jpg)
Advanced Marketing Strategy
Should You Consider Affiliate Marketing?
Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created [...]
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![Managing the Digital Conversation](https://www.logicalposition.com/wp-content/uploads/2020/01/managing-the-digital-conversation.jpg)
Basics
Managing the Digital Conversation
If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have [...]
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![7 Habits of Highly Effective Landing Pages](https://www.logicalposition.com/wp-content/uploads/2020/01/7-habits-of-highly-effective-landing-pages.jpg)
Advanced SEM Practices
7 Habits of Highly Effective Landing Pages
“The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether.” There’s a lesson [...]
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![Thinking Bing Part II: 5 Things to Know About Bing Ads](https://www.logicalposition.com/wp-content/uploads/2020/01/thinking-bing-part-ii-5-things-to-know-about-bing-ads.jpg)
Advanced Marketing Strategy
Thinking Bing Part II: 5 Things to Know About Bing Ads
At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]
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