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7 Best Practices to Boost Your eCommerce PPC ROI

Ecommerce

7 Best Practices to Boost Your eCommerce PPC ROI

Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]

By: Cameron Marsella | January 4, 2023

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Do Location Pages Help or Hinder Your Local SEO Efforts?

Local SEO

Do Location Pages Help or Hinder Your Local SEO Efforts?

When it comes to bringing visitors to a site, do we have to draw them a map? Actually, yes! Location pages are a necessity for [...]

By: Nick Tursi | December 28, 2022

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A Well-Placed Search Ad’s Effects on Organic Search Phrases

Ecommerce

A Well-Placed Search Ad’s Effects on Organic Search Phrases

If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an ecommerce business, your [...]

By: Billy Dunne | December 21, 2022

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How Does Recession Affect Advertising?

Ecommerce

How Does Recession Affect Advertising?

Running a company means reading the economy. Many of our clients have expressed valid concerns about a potential recession and how it might affect the [...]

By: C.J. Keepes | December 14, 2022

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Unpacking 2022’s Turkey Five Shopping Data

Amazon Advertising

Unpacking 2022’s Turkey Five Shopping Data

The Black Friday weekend whirlwind is over, and marketing analysts everywhere are digging through the early data for clues about the remaining holiday shopping season. [...]

By: Matt Bowen, Drew Cummins, Tony Mers, Matt Goff | December 7, 2022

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How PPC and Paid Social Get New Customers to Add Your App

Paid Social

How PPC and Paid Social Get New Customers to Add Your App

Apps are awesome, offering quicker transactions and better branding at the touch of a button. Even so, while apps are fantastic, you have to get [...]

By: Madeline Lapping | November 30, 2022

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