Basics
The Basics of Google AdWords Campaigns
You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and [...]
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Basics
Why you Click on Ads
Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, [...]
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Digital Marketing
Five Things You Need to Know About Your Digital Marketing Agency
You know you need to increase sales, and pay-per-click marketing through Google AdWords is a great way to do that. Since you don’t have the [...]
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Google Punishes Mobile Sites That Use Pop-Up Mobile Ads
Google is making it easier for you to view the information you need. Starting November 1st, Google will start downranking mobile websites that use “interstitial” [...]
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HTML5 Ads
Flash Ads Are Out, HTML5 Ads Are In
According to NetMarketShare, the Chrome browser owns nearly 28% of the browser market. That’s a significant chunk of the web passing through one browser, and [...]
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Basics
What Google Wants From Content Creators
Google Search is not an easy beast to tame. It is constantly morphing to accommodate new web technologies, the demands of its users, and to [...]
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