Advanced SEM Practices
Measuring Your Quality Score
To ensure a great user experience Google, Bing and other popular search platforms use a qualitative ranking system that directly correlates to auction preference, position, [...]
Read More
Advanced SEM Practices
Enhance Your AdWords Performance With Campaign Segmentation
So you’ve hit a wall in your account optimization. We know the feeling. As professional PPC marketers who work on Google AdWords accounts 40-60 hours [...]
Read More
Ad Auction
Winning the Google Shopping Battle
Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more [...]
Read More
News & Updates
Logical Position Completes Second Acquisition in Three Months
A New Team and Great Opportunities Lake Oswego, Ore. — October 6, 2015 — Things are hopping over at Logical Position (LP). On the heels [...]
Read More
Professional Development
Four Books You Need to Read This Fall
Fall is coming. Take a minute to appreciate the changing colors and brisk temperatures with a good book that can expand your knowledge. These four [...]
Read More
Basics
The Basics of Google AdWords Campaigns
You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and [...]
Read More