Marketing Strategy
How to Help Your Service Business Avoid Negative Reviews
Where’s the first place consumers go when they want to learn about a business? Google search, of course. A company’s reputation is defined mostly by [...]
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Advanced SEM Practices
5 Ways to Take Your AdWords Campaign to the Next Dimension
Let’s face it — Google AdWords gives you so much data, it’s hard to know what it all means. With so many metrics to decipher, [...]
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Basics
4 Reasons to Think Visually in Your Content
Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your [...]
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News & Updates
Logical Position Selected as First Oregon Company to Qualify as AdWords Premier SMB Partner
LAKE OSWEGO, Ore. — April 15, 2015 — Logical Position (LP) is proud to announce its addition to theGoogle™ AdWords Premier SMB Partners (PSP) program. [...]
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Conversion Tracking
9 Questions to Ask Yourself When Your Website Isn’t Converting
As much as we would all like to believe it, pay-per-click advertising is not a magical formula — it is advertising. Even though we can [...]
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Attribution
Top 5 Online Marketing Mistakes Every Small Business Should Avoid
In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the [...]
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