Email Marketing
The Importance of Segmentation in Email Marketing
The Importance of Segmentation in Email Marketing The common belief is often more is better, particularly when it comes to contacts for your business. While [...]
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Local SEO
The Top 5 Reasons Your Business Isn’t Showing Up on Google Maps
Ensuring your business is prominently featured in Google’s search results, especially in Google Business Profile (formally Google My Business) listings, is crucial for businesses of [...]
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Email Marketing
Skip the Spam: Navigating New Email Sending Requirements
There are many approaches to modern advertising, with brands increasingly relying on social media and video streaming platforms. However, any serious marketer would be remiss [...]
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Google Analytics
Coming Soon: Google Signals Removed from Reporting Identity
Google announced the upcoming removal of Google Signals from reporting identities in Google Analytics 4 (GA4), which will take effect Monday, February 12th. Overall, this [...]
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Paid Social
Supercharge Your Advertising with Reels
Since the launch of YouTube in 2005 and the proliferation of high speed internet not long before that, video content has steadily grown to dominate [...]
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Amazon Advertising
Cyber Week Recap 2023
With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]
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