AdWords Management
Business Goals and PPC Optimization: The Flexibility of Adwords
For business owners, thinking about what you want to get out of your business endeavor is often the seed that starts the idea. Is it [...]
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Basics
SEO vs. PPC — Know Your SEM
Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]
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Basics
To Convert or to Brand — An Easy Question
Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget [...]
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Basics
Negative Keywords, Positive Results
“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads [...]
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AdWords Management
Google AdWords: Make Mobile Marketing Easy
Why mobile? Because you’ve heard it: Americans are on the go. In a 2013 study, The Nielsen Company found that around 46% of searchers are [...]
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Content Creation
All About Image Extensinons
Have you ever wished you could make your ad stand out more on Google Adwords? It would be nice, wouldn’t it? As of now, Adwords [...]
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