News & Updates
Your Rights and Net Neutrality
What You Need to Know About The New FCC Proposal [...]
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Content Creation
What Should You Be Doing in Addition to PPC
The benefits of PPC are clear for those who run successful Adwords campaigns — a high return on the dollar and the ability to target [...]
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Basics
Getting to know Google
For as much as Google knows about my personal life through emails, G-chat, Google+, Google Drive, and (let’s not forget) all those super-secret search queries, [...]
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AdWords Management
Business Goals and PPC Optimization: The Flexibility of Adwords
For business owners, thinking about what you want to get out of your business endeavor is often the seed that starts the idea. Is it [...]
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Basics
SEO vs. PPC — Know Your SEM
Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]
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Basics
To Convert or to Brand — An Easy Question
Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget [...]
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