Email Marketing
How To Find the Right Email Cadence for Your Business
Delivering emails to an inbox is arguably the most intimate form of online marketing because users have to take deliberate action to enable direct communication [...]
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Amazon A+ Content
Amazon A+ Content is an Essential Tool for Your Digital Merchandising
On an Amazon product listing page, branded content used to be limited to product images and descriptions. However, today registered brands can expand their presence [...]
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SEO
How Contractors Can Organically Target High-End Homeowners & Developers
Driving organic traffic for specific service offerings can be challenging for any organization, particularly when you’re starting from scratch. Gaining visibility on the first page [...]
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Lead Generation
B2B vs. B2C Lead Generation: The Differences and Similarities
Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]
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How Marketing Differs for Each Social Media Platform
Whenever Logical Position consults with a potential client, we always ask, “what is your current social media presence?” By that we mean, does your business [...]
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Google Analytics
The Top 5 UA Reports Carrying over to GA4
Unprepared for the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? GA4 is coming and is here to stay July 1, 2023. Don’t [...]
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