Analytics
What’s New in GA4? Google Analytics 4 vs Universal Analytics
The upcoming platform change from Google Analytics UA (universal analytics) to Google Analytics 4 is rolling out next summer. That might seem like too much [...]
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Display Ads
Get to Know Your Audience
Whether you’re an actor or a marketer, you can’t perform without an audience! Brands need to target a specific audience to sell their products and [...]
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Amazon Advertising
Retail Media Networks You Should Try in 2023
Amazon, Instacart, Walmart, Target, and other retail media networks continue to command the online market, making a strong case for “if you can’t beat them, [...]
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Ecommerce
7 Best Practices to Boost Your eCommerce PPC ROI
Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]
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Local SEO
Do Location Pages Help or Hinder Your Local SEO Efforts?
When it comes to bringing visitors to a site, do we have to draw them a map? Actually, yes! Location pages are a necessity for [...]
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Ecommerce
A Well-Placed Search Ad’s Effects on Organic Search Phrases
If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an ecommerce business, your [...]
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