SEO
How Contractors Can Organically Target High-End Homeowners & Developers
Driving organic traffic for specific service offerings can be challenging for any organization, particularly when you’re starting from scratch. Gaining visibility on the first page [...]
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Lead Generation
B2B vs. B2C Lead Generation: The Differences and Similarities
Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]
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How Marketing Differs for Each Social Media Platform
Whenever Logical Position consults with a potential client, we always ask, “what is your current social media presence?” By that we mean, does your business [...]
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Google Analytics
The Top 5 UA Reports Carrying over to GA4
Unprepared for the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? GA4 is coming and is here to stay July 1, 2023. Don’t [...]
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Ad Auction
Common Reasons Why Your Ads Aren’t Winning Auctions
Like icebergs and oceans, there’s more happening beneath Google Ads’ “surface” than most people think. Behind every ad is a battle for attention. Whenever someone [...]
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Website Design
4 Signs It’s Time to Update Your Business Website
If you’re spending money on marketing but sales are dropping, it may be time to update your website. Websites often suffer from “set it and [...]
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