Resource Guides
Getting Started
Digital Marketing Starts With Understanding the Basics
Promotions are the best way for any business to tailor messaging for specific demographics. By targeting audience segments, brands and businesses are able to deliver [...]
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No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]
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Once a company is ready for growth, there are many things it can try out to increase reach, brand awareness, and conversions. Learning more about [...]
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Amazon is a platform many brands prioritize selling on. Companies want to capture the broad audience of consumers actively searching to buy products on this [...]
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All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]
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COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]
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Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search [...]
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Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down [...]
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Imagine driving down a winding road with no headlights. It’s unpredictable, unreliable, and downright terrifying! This scene paints a picture of what it’s like to [...]
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The Google search engine has transformed into a digital billboard. Businesses utilize strategy to compete for top spots on the results page, in hopes of [...]
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Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. [...]
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The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]
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What’s the big deal with using social media for business? How do hashtags, handles, blogs, and viral vlogs have anything to do with a business [...]
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If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have [...]
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At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]
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I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign. Although when playing your hand in SEO, [...]
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Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, [...]
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The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting [...]
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You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and [...]
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Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, [...]
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Google Search is not an easy beast to tame. It is constantly morphing to accommodate new web technologies, the demands of its users, and to [...]
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There is no doubt that Google Analytics™ reigns supreme for tracking visitors to your website. It integrates with hundreds of third-party applications, supports tracking of [...]
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In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just [...]
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The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and [...]
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Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your [...]
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You probably hear the acronym “SEO” tossed around quite a bit by fellow business owners. But do you know what makes SEO different than other [...]
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What is the biggest point of confusion when our account managers activate brand new accounts? Something so simple, we thought it was worth sharing with [...]
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Taking care of our customers has always been a top priority for us at Logical Position. Sure, we answer your questions right away, continue to [...]
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When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with [...]
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We’ve all been there — you’re on your favorite website, and suddenly you end up with a bunch of items in your shopping cart. If [...]
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Do you know the difference between the two different networks you can use to advertise on Google? If you find yourself confused or even if [...]
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If you have a business that only works with other businesses and you think your target audience isn’t online, think again. [...]
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For as much as Google knows about my personal life through emails, G-chat, Google+, Google Drive, and (let’s not forget) all those super-secret search queries, [...]
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Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]
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Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget [...]
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“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads [...]
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Whether you are managing your Google AdWords campaign on your own or are using an agency you’ve definitely said to yourself at one point “Where [...]
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As today’s online marketplace becomes more competitive it is imperative that your website gives you a return on the valuable marketing dollars you spend. I [...]
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Restaurant owners are often confronted with a slew of advertising options on a frequent basis, usually consisting of a heavy onslaught from radio stations, trade [...]
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