A Guide To Different Types of Audience Segmentation

Marketing your brand or service online is a vital part of running a business in contemporary society. Regardless of your industry vertical, most companies need an online presence, whether it’s an informative website or a new business acquisition strategy. It’s mission critical, and as the digital arena grows more competitive, marketers have increasingly relied on...

Latest Articles

How AI Is Augmenting Digital Marketing Content Creation

Content Creation

How AI Is Augmenting Digital Marketing Content Creation

Digital marketing depends on producing a constant stream of content. Many artificial intelligence (AI) tools are now helping digital marketers automate and enhance content creation. [...]

By: Emmylou Grimm | April 24, 2024

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How To Boost SEO and Engage Users with Long-Form Content

SEO

How To Boost SEO and Engage Users with Long-Form Content

Discover the value of long-form content and inline images to improve your search engine rankings, engage users, and establish your business as an authoritative resource [...]

By: Emmylou Grimm | April 19, 2024

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The Top 5 Reasons Your Business Isn’t Showing Up on Google Maps

Local SEO

The Top 5 Reasons Your Business Isn’t Showing Up on Google Maps

Ensuring your business is prominently featured in Google’s search results, especially in Google Business Profile (formally Google My Business) listings, is crucial for businesses of [...]

By: Erika Tames | February 14, 2024

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The Complete Checklist for SEO-Successful Site Migration

Advanced Marketing Strategy

The Complete Checklist for SEO-Successful Site Migration

Imagine this: You’ve just finished a major redesign of your website. It’s now easier to use and looks much better on mobile. But there’s something [...]

By: Randy Weber | November 14, 2023

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How Contractors Can Organically Target High-End Homeowners & Developers

SEO

How Contractors Can Organically Target High-End Homeowners & Developers

Driving organic traffic for specific service offerings can be challenging for any organization, particularly when you’re starting from scratch. Gaining visibility on the first page [...]

By: Angela Maida | July 21, 2023

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Do Location Pages Help or Hinder Your Local SEO Efforts?

Local SEO

Do Location Pages Help or Hinder Your Local SEO Efforts?

When it comes to bringing visitors to a site, do we have to draw them a map? Actually, yes! Location pages are a necessity for [...]

By: Nick Tursi | December 28, 2022

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What Exactly Makes SEO Marketing so Unpredictable?

Digital Marketing

What Exactly Makes SEO Marketing so Unpredictable?

If you could see the future, prognosticating search engine optimization (SEO) marketing would still be a challenge. What exactly makes SEO marketing so unpredictable? The [...]

By: Paige Pesko | November 16, 2022

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The More Google Does, the More Attention Needs to Be Paid

Google

The More Google Does, the More Attention Needs to Be Paid

Google Ads makes digital marketing easier, but it isn’t like cooking with a crockpot: you can’t just set it and forget it. It’s easy to [...]

By: Josh Shapiro | November 2, 2022

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Are You Targeting the Wrong Keywords? Here’s How You Know!

Keyword Research

Are You Targeting the Wrong Keywords? Here’s How You Know!

If you want your site to unlock all the benefits of Google and other search engines, you need the right keywords. Keywords are words and [...]

By: Randy Weber | September 21, 2022

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SEO Is a Marathon, Not a Sprint. Here’s How to Win the Race

SEO

SEO Is a Marathon, Not a Sprint. Here’s How to Win the Race

The goal of search engine optimization (SEO) is improving your website so it ranks number one on Google. Why? Because, no one goes beyond page [...]

By: Steffan Kasula | July 20, 2022

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The Ultimate Guide to Understanding Page Experience

Local SEO

The Ultimate Guide to Understanding Page Experience

Are you experienced? More precisely, what is the page experience like on your website? Page experience is a collection of signals that indicate how well, [...]

By: Joe Tonin | June 22, 2022

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What Does a Google Algorithm Update Mean for Your Business?

SEO

What Does a Google Algorithm Update Mean for Your Business?

Algorithm is a funny-sounding word, but add it to your digital marketing vocabulary today. An algorithm is a series of instructions to help a program [...]

By: Nick Tursi | June 10, 2022

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Different Ways Email Marketing Can Help SEO

Email Marketing

Different Ways Email Marketing Can Help SEO

The perfect digital marketing strategy takes many forms. Each channel, whether it’s SEO, email marketing, or PPC, ties together to form a unified, cohesive digital [...]

By: Tony Mers | April 1, 2022

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How To Know If Your SEO Firm Is Helping You or Hurting You

SEO

How To Know If Your SEO Firm Is Helping You or Hurting You

An SEO firm can help or hurt your e-commerce performance, depending on its reliability, transparency, and professionalism. It’s essential to find a reliable SEO firm [...]

By: Tony Mers | March 25, 2022

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Great Ways To Increase Domain Authority

SEO

Great Ways To Increase Domain Authority

In the past few decades, it has become essential for businesses to have an online presence. The digital landscape is continuously changing, which means companies [...]

By: Joe Tonin | November 12, 2021

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How To Write SEO-Focused Blog Posts

SEO

How To Write SEO-Focused Blog Posts

Search engine optimization, or SEO, is a way to steadily build trust with search engines and web users. It increases a company’s online visibility while [...]

By: Becca Polk | November 10, 2021

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How Long Does It Take for SEO To Work?

SEO

How Long Does It Take for SEO To Work?

Search engine optimization creates long-lasting organic traffic to your website over time. It’s a popular and vital form of digital marketing that focuses on building [...]

By: John Thuline | November 2, 2021

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Top Qualities To Look For in an SEO Company

SEO

Top Qualities To Look For in an SEO Company

If you’re looking to grow your business at a steady pace and invest in your online visibility, search engine optimization is an excellent place to [...]

By: Sean Woitas | October 25, 2021

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Most Common Local SEO Mistakes To Avoid

SEO

Most Common Local SEO Mistakes To Avoid

Search engine optimization, or SEO, is something worthwhile for all businesses to invest in for their websites. It boosts online visibility and allows the brand [...]

By: Jennifer Diefenbach | August 6, 2021

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Local SEO vs. Regular: Which Is Better for Your Business?

Local SEO

Local SEO vs. Regular: Which Is Better for Your Business?

Investing in search engine optimization (SEO) is a significant step you can take for your business. Many companies choose to hire professional SEO agencies to [...]

By: Sean Woitas | July 28, 2021

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How To Choose a Local SEO Service

Local SEO

How To Choose a Local SEO Service

Investing in search engine optimization for local businesses is highly beneficial—increasing online visibility is a priority for many local companies. When customers can easily find [...]

By: Sean Woitas | May 20, 2021

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How To Use Google Search Console To Improve SEO

Local SEO

How To Use Google Search Console To Improve SEO

Search engine optimization is a beneficial digital marketing form. It works to boost your website’s ranking for certain targeted keywords, increasing organic online visibility. Improving [...]

By: Tony Mers | May 19, 2021

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Top Tips for Building an Effective SEO Strategy

SEO

Top Tips for Building an Effective SEO Strategy

Search engine optimization is a worthwhile investment for any company with an online presence. Online discoverability is vital for a company’s success in today’s digital-first [...]

By: Tony Mers | April 19, 2021

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How an SEO Website Audit Works

SEO

How an SEO Website Audit Works

In today’s world, every business must have an online presence. It’s nearly impossible to survive the stiff competition without a solid and user-friendly online presence [...]

By: Nick Tursi | March 31, 2021

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How To Use Google Ads Data for SEO

Google Ads

How To Use Google Ads Data for SEO

Search engine optimization is something every business should invest in. SEO takes diligent effort and expertise but pays off in the long run by generating [...]

By: John Thuline | March 22, 2021

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How To Make Your Business More Discoverable Online

Amazon Advertising

How To Make Your Business More Discoverable Online

The key to a truly successful business is its online presence—every business needs a website. Online visibility is essential to a company’s ability to thrive [...]

By: John Thuline | March 12, 2021

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A Guide To Optimizing Your Site for Local Search

SEO

A Guide To Optimizing Your Site for Local Search

Search engine optimization is essential to all businesses. The online realm is approaching saturation in most markets, making long-term organic search rankings more valuable than [...]

By: Randy Weber | March 2, 2021

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How To Optimize Your Site To Appear in Google’s Local Pack

Google Analytics

How To Optimize Your Site To Appear in Google’s Local Pack

Google’s local pack is vital for businesses to show up, especially for local companies. There are many ways to ensure this happens. One of the [...]

By: Chris Vale | February 22, 2021

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SEO Best Practices for Content Discoverability

SEO

SEO Best Practices for Content Discoverability

Search engine optimization (SEO) is a lucrative investment for all online businesses as well as businesses that rely on website traffic to find new customers. [...]

By: Randy Weber | February 15, 2021

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Top Reasons To Have a Blog Content Strategy

Blog Strategy

Top Reasons To Have a Blog Content Strategy

Search engine optimization, or SEO, is a form of digital marketing that improves a website’s organic rankings on search engines such as Google. SEO is [...]

By: Randy Weber | February 13, 2021

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Why E-Commerce Businesses Require SEO

Ecommerce

Why E-Commerce Businesses Require SEO

It’s no secret that e-commerce is taking off. It’s an industry that’s easy for many business owners to get into and convenient for shoppers. With [...]

By: Chris Vale | February 12, 2021

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The Importance of Having a Blog on Your Website

Blog Strategy

The Importance of Having a Blog on Your Website

Blogging isn’t just a trend or alternative to journaling. Blogging is a vital part of search engine optimization and online business health. Providing informational and [...]

By: Randy Weber | February 11, 2021

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A Guide to Avoiding SEO Disaster During a Website Redesign

SEO

A Guide to Avoiding SEO Disaster During a Website Redesign

When you run a business, it’s vital to maintain a quality website. Whether you run an e-commerce company, a service-based company, or anything in between, [...]

By: Chris Wibbe | January 13, 2021

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Understanding How Web Development Affects SEO

SEO

Understanding How Web Development Affects SEO

Website development is the first step to becoming an online success in business. Every business needs a functional, attractive website to keep sales flowing and [...]

By: Chris Wibbe | December 2, 2020

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How Do PPC and SEO Help Each Other?

PPC

How Do PPC and SEO Help Each Other?

Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. [...]

By: Youssef El-Mansy | July 9, 2020

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The Importance of White Hat SEO

SEO

The Importance of White Hat SEO

What Is White Hat SEO? If you have a business website, chances are you’ve heard the terms “white hat SEO” and “black hat SEO.” But [...]

By: Randy Weber | April 21, 2020

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Creative Ways Companies Are Currently Serving Clients

Basics

Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]

By: Lindsey Stier | April 1, 2020

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The Importance of Digital Marketing During Uncertain Times

Marketing Strategy

The Importance of Digital Marketing During Uncertain Times

Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed [...]

By: Eric Scriven | March 19, 2020

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Why Local Businesses Need Digital Marketing

Marketing Strategy

Why Local Businesses Need Digital Marketing

In today’s professional environment, digital marketing is essential for growing your business. Your profits can easily plateau without it, which can cause your competitors to [...]

By: Peter Spangle | January 30, 2020

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Understanding How Search Engines Work

Basics

Understanding How Search Engines Work

Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search [...]

By: Randy Weber | January 16, 2020

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Key SEO Factors to Consider During a Website Redesign

SEO

Key SEO Factors to Consider During a Website Redesign

Redesigning your website can help you provide a better user experience and grow your brand’s presence. However, it’s important to consider the SEO implications during [...]

By: Randy Weber | August 21, 2019

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How to Improve your Website’s Crawlability and Indexability

SEO

How to Improve your Website’s Crawlability and Indexability

Although no one knows Google’s exact search algorithm, there are certain aspects of your webpage that you can optimize for better website crawlability and indexability. [...]

By: Randy Weber | August 13, 2019

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SEO for eCommerce is Better with BigCommerce

Ecommerce

SEO for eCommerce is Better with BigCommerce

Making your eCommerce website user-friendly just isn’t enough these days. No matter how easy your site is to use, it won’t be successful unless people [...]

By: Ryan Garrow | March 16, 2018

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Increase your Organic Search Ranking: Keyword Research for SEO

Basics

Increase your Organic Search Ranking: Keyword Research for SEO

Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down [...]

By: Shelby Goldstein | October 19, 2017

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8 Ways to Optimize Your Website and Improve Conversion Rates

Optimization

8 Ways to Optimize Your Website and Improve Conversion Rates

A website that’s easy on the eyes isn’t always easy to use. An attractive website is great, but it’s only one piece of the puzzle. [...]

By: Alex Hansen | August 1, 2017

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Unique Content- Your Ace in the Hole for SEO

Advanced Marketing Strategy

Unique Content- Your Ace in the Hole for SEO

I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign.  Although when playing your hand in SEO, [...]

By: Brian Zinkel | July 12, 2016

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Top WordPress Plugins To Install

Analytics

Top WordPress Plugins To Install

WordPress has a lot of features built-in that will make building your website a breeze. With such a large and vibrant developer community, there are [...]

By: Holden Page | December 11, 2015

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What Google Wants From Content Creators

Basics

What Google Wants From Content Creators

Google Search is not an easy beast to tame. It is constantly morphing to accommodate new web technologies, the demands of its users, and to [...]

By: Holden Page | August 26, 2015

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Five Landing Page Services You Should Be Using

Landing Pages

Five Landing Page Services You Should Be Using

Converting visitors into email subscribers, customers, or followers takes more than a lackluster template your web host gave you. It takes a landing page built [...]

By: Holden Page | August 4, 2015

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8 Awesome Things You Need to Know When Marketing a Niche Business

Basics

8 Awesome Things You Need to Know When Marketing a Niche Business

The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and [...]

By: Mariah Ore | April 30, 2015

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4 Reasons to Think Visually in Your Content

Basics

4 Reasons to Think Visually in Your Content

Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your [...]

By: Mariah Ore | April 21, 2015

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SEO in 2015

Content Creation

SEO in 2015

Here’s a mind-blowing statistic: every second, 3.5 people look up “SEO” on Google. Why? Because more and more, achieving higher rankings on the organic search [...]

By: Mariah Ore | March 2, 2015

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A Quick Intro to SEO

Analytics

A Quick Intro to SEO

You probably hear the acronym “SEO” tossed around quite a bit by fellow business owners. But do you know what makes SEO different than other [...]

By: Mariah Ore | February 24, 2015

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Search Engine Marketing Glossary

Basics

Search Engine Marketing Glossary

When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with [...]

By: Mariah Ore | August 20, 2014

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Advertising on Alternative Search Engines

SEO

Advertising on Alternative Search Engines

What’s the Deal with Yahoo and Bing? [...]

By: Mariah Ore | July 24, 2014

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What Should You Be Doing in Addition to PPC

Content Creation

What Should You Be Doing in Addition to PPC

The benefits of PPC are clear for those who run successful Adwords campaigns — a high return on the dollar and the ability to target [...]

By: Mariah Ore | July 11, 2014

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SEO vs. PPC — Know Your SEM

Basics

SEO vs. PPC — Know Your SEM

Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]

By: Mariah Ore | June 26, 2014

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Three Easy Tips for Online Marketing

Basics

Three Easy Tips for Online Marketing

Did you know that over four million business listings on Google have been claimed by their business owners? At least several hundred, or even several [...]

By: Tony Palazzo | August 15, 2013

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