Resource Guides
PPC for Beginners
Learn Pay-Per-Click (PPC) Advertising
Launching new products and campaigns can be exhilarating as anticipation gives way to action and all of your hard work is suddenly out to market. [...]
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With another action-packed Cyber Week behind us, let’s review what the pinnacle of shopping had in store for both eCommerce and traditional retailers. From purchasing [...]
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No matter where your business is at, goal setting is a fundamental component of any growth oriented strategy. When it comes to digital marketing in [...]
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Every business looks for leads, but the way leads are gained depends on the business. Lead generation is how prospective customers are targeted, informed about, [...]
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Here comes Performance Max! Performance Max (also known as PMax) is a new Google campaign format that’s simpler to use, granting greater access to Google [...]
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Pay per click (PPC) ads are an excellent way to reach new customers and bring back old ones. Even so, they’re not money-making machines you [...]
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If you’re a digital marketing beginner, Google Ads might be a mystery to you. When you set up Google ads for an ecommerce business, your [...]
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Running a company means reading the economy. Many of our clients have expressed valid concerns about a potential recession and how it might affect the [...]
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The Black Friday weekend whirlwind is over, and marketing analysts everywhere are digging through the early data for clues about the remaining holiday shopping season. [...]
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Apps are awesome, offering quicker transactions and better branding at the touch of a button. Even so, while apps are fantastic, you have to get [...]
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Generating high-quality leads at scale is a big part of LP’s business. That’s why Google named us their Lead Generation Premier Partner of the Year! [...]
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Pay per click (PPC) can do a lot, but can PPC marketing help you expand to new markets, and international ones in particular? Yes! But [...]
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If you want to get to really know your customers, investigate your click-through rate. But what is click-through rate (CTR), and what can it do [...]
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As a brand owner, never underestimate the importance of pay per click (PPC) advertising. If you’re unfamiliar with the term, PPC is an advertising strategy [...]
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Small can be mighty, especially with digital marketing. These days people do a ton of online research before driving to the store, whether it’s a [...]
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Running a company means making tough business decisions. That holds true for your marketing efforts as well. We’re often asked whether an organization should use [...]
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The pandemic defined last year’s holiday shopping season. Brick and mortar traffic plummeted as holiday shoppers avoided crowded malls. At the same time, a new [...]
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Digital marketing is an essential part of running a business today. It’s a great way to connect with new customers and reengage existing ones. There [...]
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Success in business takes time and active effort. One of the best ways to move a company forward is to usher it into a period [...]
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Running pay-per-click (PPC) ads on Google is a great way to stimulate growth in your business. In any marketing campaign, it’s essential to not only [...]
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Once a company is ready for growth, there are many things it can try out to increase reach, brand awareness, and conversions. Learning more about [...]
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E-commerce is a tricky business to break into. The competition is fierce, but the rewards of success are immense. Investing in marketing for your e-commerce [...]
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E-commerce is a bustling business that can feel like an endless battle to keep up with the competition. One way you can get ahead is [...]
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E-commerce is a booming industry. Many consumers are looking online for a large portion of their needs, and there are countless brands to choose from. [...]
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Many businesses go all-in on either traditional or digital marketing. Many small companies find themselves more comfortable with the familiarity of traditional marketing, while startups [...]
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eCommerce company owners are familiar with how saturated the industry is, which means they know just how fierce competition can be. When running an eCommerce [...]
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When you decide it’s time to start marketing your business, you must make an important decision: what to choose between in-house vs. agency marketing. Both [...]
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Pay-per-click advertising is a digital marketing must-have that can benefit any business with any online presence. It is especially important for eCommerce companies to invest [...]
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All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]
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Click-through rate is an essential metric to analyze in most settings, but especially in pay-per-click advertising. If you’re concerned about your campaign’s current click-through rate, [...]
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Business owners are busy people. A successful business owner must stay up to date with their own business and practices while keeping up with more [...]
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E-commerce companies face uniquely fierce competition regardless of the industry they are in. E-commerce markets are so saturated that digital marketing is not just recommended—it’s [...]
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Running an ecommerce business in today’s digital world is more complicated than ever before. There are new challenges, market saturation, and customers with ever-adapting expectations. [...]
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The key to a truly successful business is its online presence—every business needs a website. Online visibility is essential to a company’s ability to thrive [...]
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Digital marketing is something beneficial for companies across countless industries to invest in. It’s the new go-to way for businesses to achieve their goals. With [...]
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There are many benefits to an investment in digital marketing. The world is more digital-based now than ever before. More industries than ever are feeling [...]
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In the current digital era, there’s more emphasis on online and digital marketing efforts. People are shopping online more and more frequently, which means companies [...]
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Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. [...]
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Pay-per-click—commonly acronymized as PPC—is a popular online advertising model in which ads display on search engines such as Google via a bidding system. PPC operates [...]
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PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, [...]
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COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]
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Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]
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What is PPC? Pay-per-click (PPC) advertising provides businesses of all sizes access to millions of potential customers across the internet. PPC works by serving ads [...]
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Digital marketing is no guessing game. Learn proven strategies, from experts, on how to generate new business and increase customer lifetime value. Follow along our [...]
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PPC agencies sell platforms like Google AdWords and Microsoft Advertising to businesses as products designed to rapidly increase their growth. And these platforms can, indeed, [...]
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Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search [...]
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Google constantly makes updates to its search algorithms, networks, and advertising policies. With all this change, it can be hard to keep your digital marketing campaigns [...]
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In the digital marketing world, the terms “PPC” and “Google AdWords” are interchangeable– you hear one, and think of the other. While we all know [...]
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As a small business owner or marketing manager, chances are, you wear many different hats. While you’re running around, juggling numerous responsibilities, the idea of [...]
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Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. [...]
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The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]
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In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before [...]
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At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]
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Are you ready to take the next step with your digital marketing? Bing searchers are waiting for you. [...]
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The Ad Auction Unlike running your ad in the newspaper, AdWords is designed explicitly to get people to click on ads. The reason for this [...]
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Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, [...]
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Google can be one of the greatest drivers of bottom line profit to a company selling products online. However, far too often it is more [...]
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You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and [...]
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Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, [...]
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Did you know that more than half of Americans either own or work for small businesses? And according to the Small Business Administration, small businesses [...]
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The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and [...]
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Let’s face it — Google AdWords gives you so much data, it’s hard to know what it all means. With so many metrics to decipher, [...]
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2015 has been called the “Year of Mobile.” The volume of users browsing the web on mobile devices overtook PC users in early 2014, and [...]
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It’s a media-filled world out there, and even though the days of cable watching may be slowly but surely fading into the sunset, video advertising [...]
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Ever wonder what Logical Position’s PPC account builders are doing back here on our computers? Besides drinking tea and eating popcorn, there is a lot [...]
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A few weeks ago I sat down with our VP of Operations, Logan Bennett, to find out more about what goes on with building PPC [...]
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When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with [...]
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We’ve all been there — you’re on your favorite website, and suddenly you end up with a bunch of items in your shopping cart. If [...]
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Do you know the difference between the two different networks you can use to advertise on Google? If you find yourself confused or even if [...]
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Google Grants can give you up To $10,000 a month in free Adwords. [...]
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The benefits of PPC are clear for those who run successful Adwords campaigns — a high return on the dollar and the ability to target [...]
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For business owners, thinking about what you want to get out of your business endeavor is often the seed that starts the idea. Is it [...]
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Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]
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Have you ever wondered what all the fuss over Google Adwords is about? We broke down the five benefits of PPC that set paid search advertising [...]
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7 Tips to Help You Make Sure Your Internet Marketing Company is Working For You [...]
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